Mazda recently surprised customers by requiring them to sign up for a subscription in order to keep certain services. Now, notable right-to-repair advocate Louis Rossmann is calling out the brand.
It’s important to clarify that there are two very different types of remote start we’re talking about here. The first type is the one many people are familiar with where you use the key fob to start the vehicle. The second method involves using another device like a smartphone to start the car. In the latter, connected services do the heavy lifting.
Transition to paid services
What is wild is that Mazda used to offer the first option on the fob. Now, it only offers the second kind, where one starts the car via phone through its connected services for a $10 monthly subscription, which comes to $120 a year. Rossmann points out that one individual, Brandon Rorthweiler, developed a workaround in 2023 to enable remote start without Mazda’s subscription fees.
However, according to Ars Technica, Mazda filed a DMCA takedown notice to kill that open-source project. The company claimed it contained code that violated “[Mazda’s] copyright ownership” and used “certain Mazda information, including proprietary API information.”
Subscription services or software restricted features for cars should just be outlawed entirely.
Nobody likes these, if someone is willing to deal with a subscription product then they can do that aftermarket. The car itself should never come with something that will require recurring payments.
Shareholders love them
I think I can speak for most Americans (and as someone who owns stocks) fuck the shareholders.
I’m conflicted. On one hand, I’m a shareholder due to broad market investments in my 401k. On the other hand, I’m a consumer.
On net, screw this nonsense, just make good products and the recurring revenue will happen due to happy customers.
I bought a bit of BP shortly after the oil spill.
I was hoping to lose it all, but had the feeling I’d end up making money. I did make money.
All those shareholders should have been fucked.
You are the reason they didn’t lose it all.
Yeah, if not for me the government would have responded appropriately and bankrupted the company.
Exactly! I’m glad you understand.
You’re the problem. You get that, right?
how else are people supposed to avoid money losing value? bonds?
Shareholders love lootboxes too.
And one party autocracy.
Should they though? The average lifespan of a car is 12 years. Even if they got someone to pay the subscription the entire time, that’s like 5% of the value of the car, spread over a length of time that makes it almost worthless. They could more easily charge an extra 1500 for the car, which is more money and it’s money they get now and isn’t picked apart by inflation.
It’s not especially good financially in the short or long term and is harmful to the brand image and customer loyalty.
It’s a revenue stream you can collect after the vehicle is sold. Continuous cash flow means long term revenue stability for the business.
And its the introduction of a model that can scale. Once you’ve got someone’s account information, you can sell them more shit (or just sell their data to advertisers). This is just the tip of the spear. Tesla, BMW, and Mercedes are all experimenting with Vehicle as a Service product models.
Investors love the possibility of revenue growth, and these programs promise the possibility of high margin after market sales for the life of the vehicle.
Not when everyone is doing it
Shareholders can get fucked. They’re making the world a worse place daily.
I think it’s fair if Mazda has to operate a server to enable it, but I think Mazda should have to pay car owners to allow them to connect the car to a mobile network, especially for operating their spyware/telemetry.
No. Either you support it for a predetermined few decades as part of the vheicle cost, or let the consumer switch to a different service.
Option 3 take the stop killing games approach and grant the user the server back end when they stop supporting it themselves so users can host it themselves
That too
With your way, now everyone has to pay for the subscription service of remote starting, even those who would never use it and just want to use their keyfob, your idea is worse
Just like every feature on every car?
What the fuck are you talking about.
There are at the very least trim levels and usually a bunch if options so you literally don’t have to pay for things you don’t want/need
So require an upfront cost for the service.
I shall point you to my original comment
As long as they give me a way to run my own server for free, I agree with you.
Well it’s double shit if you can’t get the remote start on a FOB now. Fuck Mazda for that bullshit.
Completely agree. I use the fob.
OK, they can add $1 to the price of the car for a lifetime subscription (and no the load probably will never add up to that).
You still have to pay for the cell service to connect the car. That’s going to cost a whole lot more than $1
But not that much more.
A consumer mobile connection is about $30 a month. A car company could get it cheaper, not just by buying in bulk, but also because by not needing that much bandwidth for their connection.
A car is is multiple hundreds of thousands of dollars and a 3g, low data IoT sim card is less than $100.
Fucking what?
This is the equivalent of “I mean, it’s one banana, Michael. What could it cost? 10 dollars?”
Most of us aren’t buying lambos.
Do they? Why can’t the 2 devices communicate directly?
…because something needs to check you’ve paid your subscription. A man in the middle.
You’d probably still need at least some sort of discovery server for devices to find each other.
Yea, that is worse than eWaste, in my opinion. Hope EU does not let this slide for far longer… It should be illegal to ask for subscriptions for something that is a one time cost for the manufacturer.
You’re out of luck with the remote start feature. Remote start is not allowed in the EU because it is unnecessary wear and tear on the engine, a waste of fuel and adds to air pollution.
Before my inbox explodes, I understand there are places that get unbelievably cold, and warming the car before the fragile human gets in is preferable, nevertheless, cars warm up faster and more economically when driven.
None of those reasons apply to electric cars, though. What’s their stance on that?
I have no clue. However, turning a heater on is not the same as starting an engine.
I can start the heater (and AC) remotely on my dacia spring within EU 😂✌🏻
But how got the conversation there? 😂😅
Cars already do. Satellite radio has been a thing for decades now. I’ve never used it. Never felt the desire to use it. I haven’t even taken the free trial. I’m less annoyed that it exists, and more annoyed that I’m forever fated to receive unsolicited junk mail for this feature that I have to unceremoniously dump in the recycling bin every couple weeks.
As for the remote start, yeah, it’s kinda bullshit that they’ve removed the more permanent, older version of a feature to replace it with something out of the owners’ control. If anything, it should exist in parallel with the key fob button, not replace it entirely. I’m less concerned about the fact that it’s a subscription than I am about the prospect of that feature dropping support down the road with no recourse for the owner.
Your SiriusXM subscription doesn’t go to the manufacturer of the car. This is what they referred to as aftermarket subscriptions in their comment. It isn’t any different than if I subscribe to spotify Snr then connect my phone to the car to use it.
SiriusXM does revenue share with auto companies.) Old article, but I’m too lazy to dig through a financial report or find something newer.
Fair enough but I still view it differently than being locked out of using actual OEM features of the car. I do find this unsurprising though based on the metric fuckton of spam you get from SiriusXM after buying any new or used car from a legit dealer.
Totally agree!
I’ve always wondered how much this costs relative to the number of takers they pull in.
Imagining a future in which I have to tell my YouTube integrated car company that I don’t want to sign up for their music service every time I start my car.
Imagine if you lived in a country where a simple note taped to your mailbox would eliminate all junk mail.
Where would that be?
The Netherlands, at least.
Does it work out for you? I’m German, and in theory the sticker has to be respected here too, but in my experience a lot of junk mail bets on me being too lazy to sue them.
It seems to be working pretty well. There’s the occasional transgression, but by and large we only get spam that is actually addressed to us.
https://play.google.com/store/apps/details?id=com.siriusxm.dealer
If you don’t have the means of faking your location with root (not through developer settings), drive to, like, any nearby car dealership.
Open the app, tap the “Enter Radio ID” button, and… do that.
Profit!
No sign-up or account required. You will have full service for 3 months.
You can repeat this process indefinitely. It has worked for years. They do not care.