Pseudo-monopolies are great at extinguishing imagination like that, and tbh Google search (as I understand its basic setup) was only as good as it was thanks to timing and few really good competitors.
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Brave search has been a good alternatielve so far which does not rely on other search engines to get results.
During the 2000s at least, Google was king and very few people did not see much harm in Google running the search engine market.