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@Sunshine
From my, so far unsucessful experience in trying to get my local governments to use it:
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There needs to be a place for them to go immediately and sign up and they need to be walked through.
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They need to be shown that there *are* people that are there on the Fediverse (inc. Bluesky bridges and Threads).
3a) They need to be shown that the general public *can see* Mastodon posts on a simple website or embedded regardless if they sign up or not.
3b) Simultaneously, they need to be reminded and shown that the public *cannot* see what happens on Twitter or Facebook or it is much harder.
@corsicanguppy 100%