They went so far as to say that they regret it but the decision didn’t impose any change of behavior. That’s as much of a shrug as you can officially get.
And it was the advertisers who complained and won this case. This might still be a win for data privacy, if Apple leaves control over ads in the users’ hands.
That’s just a slap on the wrist for them.
Not even a slap on the wrist
Apple made $33B in revenue in Europe for the last quarter of 2024. That is about $2B a week or $360M a day.
The fine of $160M by the French gov is not even half a day of European revenue.
That’s roughly the equivalent of a $100 fine for someone who makes 75k
They went so far as to say that they regret it but the decision didn’t impose any change of behavior. That’s as much of a shrug as you can officially get.
And it was the advertisers who complained and won this case. This might still be a win for data privacy, if Apple leaves control over ads in the users’ hands.