• Thrashy@lemmy.world
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    4 months ago

    A combination of resting on their laurels during AMD’s lost decade, and failure to retain competitive process technology during the extended gestation and ultimate failure of their non-EUV 10nm node. The arrogance of taking their foot off the gas and assuming nobody would ever catch back up to them backfired hard.

    • Buffalox@lemmy.world
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      4 months ago

      This is not entirely fair though, they spend more than $10 billion over 10 years trying to compete with Arm, but the effort failed despite they had the production process advantage at the time. To get a better picture the the Intel effort, they spend more on the effort than the entire Arm revenue in that period!
      But Noohh ISA doesn’t matter they say. 😂 🤣