I agree with the mission of this new cap, but my thoughts were this: Coca Cola, PepsiCo, these brands are… so inhumanly big, their budgets are SO extremely deep and large. And this cap? This cap is the best they could come up with? There is not a grain of my being that can believe that. What I do know about these corporations, is that they hate working together to reduce waste. Anytime a bottle deposit system is expanded they basically stamp the floor angrily until the law forces them to adapt or get out, at which point they use the new hated rules in their marketing as if the planet was all they were thinking about all along. Right…

This cap is essentially psychological warfare against the consumer, to form negative thoughts about being responsible with plastic waste. It’s purpose is to make you angry about the new rule, while still adhering to it.

Fuck you big food products inc, I hope we introduce a deposit system on fucking everything so you can all sit in the boardroom and cry about it.