As a community grows in popularity, it often shifts from hosting insightful discussions to attracting memes, funny, and low-quality content. This change appeals to a larger audience interested in such content, creating a vicious cycle where valuable discussions are overshadowed and marginalized by the platform’s primary demographic.
It’s the pendulum swing of pretty much every community on Reddit.
- Community starts out with a small group of users dedicated to quality content related to the topic
- Community growth reaches a point where the most popular posts begin to trend outside of the community
- New users join the community after seeing popular posts show up in their own feeds. Growth accelerates
- Community becomes “popular” enough that posts regularly trend outside of the community
- New users flood in
- Users flood the community with low-effort content to karma farm
- Community now sucks.
It happened to basically every big sub on Reddit once reaching a large enough size.
I’ve heard this argument before and it doesn’t make sense to me. Memes include words and people generally don’t express nuanced ideas through memes. They’re all about saying as little as possible using a slightly altered version of a scripted scene. It’s a devolution in language, not an extension of it. And it’s a cancerous one - you get more attention online if you appeal to the lowest common denominator by using a meme template so why think on the subject any further beyond that on? Hell, why even make something yourself when you can copy and paste it from your favorite meme bucket (Instagram, reddit, etc)